Nowadays, content is king! Video and photos have become essential tools for anyone looking to market and promote themselves and drive engagement. Why? Because it’s easy to remember and it catches the viewer’s attention! Think about it, how often do you see a major company promote with a text-only post? The answer is almost never. The reason? Well think about it from your own perspective…while scrolling down your social media feed, what are you most likely to look at? A picture or video always wins over a plain, boring post! As shown in this article, the social media trend is rising, and shows no sign of slowing down.
The fact is video is entertaining, and drives engagement. With the constant influx of information being driven to consumers, people’s attention spans are growing shorter and shorter. So what does that mean for you? Well, it means that if you promote using photo or video, people are much more likely to pay attention. Short, but sweet video is the true king here as it caters to the average person’s laziness and attention span. Beyond that, most people are visual learners, and would much rather see something in action than read about it.
Landing pages with video have radically higher conversions than those that don’t! Video also increases SEO (Search Engine Optimization). A page or post with video is more likely to appear higher in the search engine rankings! Check out this article for some interesting predictions about content marketing in 2014.
No matter who you are, or what you are trying to promote, video is the way to go! Let us show you the advantages of video marketing to help succeed! We will not only provide you with video services, but also offer marketing techniques to ensure your video campaign is effective. Contact us today to ride the wave!